SPHOORTI FOUNDATION

 Brand Identity |   Website

In April 2019 we embarked on a 3-month long partnership to build The Chalet brand and help it realize its vision of becoming the Hyderabad’s first community-driven sustainable house for retail, life-changing workshops & food. Working in close collaboration with the founding team at all levels, shaping of The Chalet touched every aspect of the business - Brand Identity (Naming, Colours, Logo), Brand Launch and consumer touchpoint collateral. This opportunity was presented to us as a chance to shape the way the world views retail, food, and sharing. We set out to create a unique Brand which resulted in a visual sustainable brand that remains to act as a landmark for the city of Hyderabad.