Client: Connex Pharma
Services: Naming | Logo | Brand collateral | Website
Brief: With the belief to connect for better, putting quality, transparency and world-class systems ahead of the industry standards, Connex Pharma carved a niche for itself in the Pharma & Solvents industry of India.
In November 2019 we embarked on a 2-month partnership to build The Connex Pharma & Solvents brand. Operating out of a 5.4-acre facility in Visakhapatnam, Connex is the only solvent recovery facility built to operate entirely on the recommendations of the Good Manufacturing Practices (GMP) system in India setting new global standards. Right from the naming of the Brand to building an identity that still manages to stand out each day for the management, we aimed to bring their vision and righteous ways of doing business into their identity. Working in close collaboration with the board of directors of the Pharma company, we carefully chose and designed a Brand Identity(Naming, Colours, Logo), Brand Collateral and Website that remains to stand out for them.