Aara

2020

Client: aara, natural skin

Services: Brand Identity | Brand Collateral

Brief: aara is an internal passion project of inclusive natural skincare. Cold process soaps to premium lip & body butter, the range is completely organic, age & gender-neutral. aara’s roots lie in inclusive skincare that’s all natural with no beauty narratives

The journey of designing aara’s Brand Identity(Logo, Colours) began keeping in mind the inclusive & all-natural beliefs of the Brand owners. The founding team ensures there are no standardized beauty claims for any of the products except being organic/all-natural. Every ingredient is handmade or handpicked and products are simple combinations from their grandmother's books. The identity was built to justify the simple and natural aspect of the team and together aara now stands as one of the most appreciated and loved homemade skincare brands in the city.

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